We make sure customers find you everywhere
01
Services
Google LSA Setup & Management
Set up and manage Google Local Services Ads to place your business at the very top of search results, driving verified leads directly to your phone.
Google Business Profile Optimization
Optimize your Google Business Profile with accurate information, photos, reviews, and posts to maximize visibility in local search and Google Maps.
Website Building
Design and build fast, professional websites tailored to your brand and built to convert visitors into paying customers.
Local Citation Management
Build and maintain consistent business listings across top directories to strengthen your local search presence and improve rankings.
Website SEO On-Page
Optimize your website’s content, meta tags, headers, and internal linking structure to improve search engine rankings and drive organic traffic.
SEO Analytics
Monitor your SEO performance with detailed tracking, reporting, and data-driven insights to guide strategy.
Troy Mercer Co-Founder
Troy isn’t a marketer who read about running a business, he actually runs one. As the owner of RoofX Roofing, a regional roofing company operating across multiple markets in Pennsylvania, he knows firsthand what it feels like when the phone stops ringing, when a slow month hits the books, and what it actually takes to keep a local service business growing year over year. That experience doesn’t come from a course or a case study. It comes from being in it every day.
That operator mindset is what separates him from every other agency founder who has never had skin in the game. When Troy sits across from a client and talks about lead flow, visibility, and what it costs to be invisible in your own market, he’s not speaking theoretically. He built Apple SEO because he knew there was a better way to serve the businesses that need it most and because he’d been on the other side of bad agency work long enough to know exactly what not to do.
Daniel MacArthur Co-Founder
Daniel builds the systems. He spent years inside high-level marketing consulting, working close enough to the inside to see exactly what agencies were charging for and what they consistently failed to deliver. Clients paying serious retainers for vague reports, rankings that never moved, and account managers who couldn’t explain their own strategy. He watched it long enough that he couldn’t keep pretending it was acceptable.
He launched Apple SEO because he wanted to do the work the right way. No inflated reports, no hiding behind jargon, no strategy that can’t be explained in a single conversation. He combines years of consulting experience with the mindset of someone who has built companies from scratch and he brings both to every client partnership. He engineers the workflows, builds the infrastructure, writes the strategies, and personally makes sure that every piece of work Apple SEO delivers can be tied to a number that actually matters to the business.
How We Get You There
Every client gets the same disciplined process, but never the same strategy. We start by understanding your market, your competitors, and the way your actual customers search before a single change is made. From there, we build the full infrastructure your business needs to compete, from Google profiles and ad accounts to the SEO and citations that hold it all together, and we make sure you always know what we’re doing and why. Once it’s live, we don’t walk away. We track performance, watch how rankings shift, and keep refining the strategy so the results you see in month one keep growing well beyond it.
Step 01
We learn your market first
We study your business, competitors, and what customers actually search before touching anything.
Step 02
We build it, then execute
Profiles, LSA accounts, location pages, citations. You'll know exactly what's happening and why.
Step 03
We keep pushing the numbers
Rankings shift, competitors move. We track and adapt so growth never stalls.
How Haul & Dispose Pros went from invisible to ranking #1
Business Website: Haul and Dispose Pros
Within 3 to 6 months, Tim went from having no digital presence to holding the #1 position across every channel that drives junk removal leads in his market. No reviews, no profile, no website built to rank, we started from zero and built everything. LSA, Google Maps, organic search; he owns all three, and the leads haven’t stopped coming since.
Google LSA
GBP Optimization
Review Strategy
Location Pages
Local Citations
LSA setup
Built his account from scratch and managed bids and response times — both direct ranking factors.
Result
100+ leads/month, #1 LSA position
Profile & reviews
Built his profile fully and ran a review acquisition process. Review recency is a real ranking signal.
Result
#1 on Google Maps
Location pages
Built pages targeting what his customers actually search, with near-me phrases on every page.
Result
#1 in organic search
Citation cleanup
Built a clean footprint from day one — consistent NAP everywhere Google looks for his business.
Result
Full Google confidence
Where Haul & Dispose Pros stand today
Within 3 to 6 months, Tim went from having no digital presence to holding the #1 position across every channel that drives junk removal leads. LSA, Google Maps, organic search, he owns all three.
#1
Google Local Service Ads for Junk Removal
100+
Verified leads every month
#1
Google Map Pack ranking
#1
Organic Search Ranking
How Certified Dermatology went from scattered listings to owning every market
Business Website: Certified Dermatology
Within 3 to 6 months, Certified Dermatology went from managing a patchwork of inaccurate listings and unmonitored reviews across 40+ locations to having a clean, consistent digital presence that Google actually trusts. No more wrong addresses, no more missed reviews, no more wasted ad spend. We rebuilt their foundation location by location and the traffic gains followed without a single dollar in paid ads.
Google LSA
GBP Optimization
Review Strategy
Citation Cleanup
Multi-area SEO
Profile optimization
Fixed inconsistencies and filled out every profile across all 40+ locations to the same standard.
Result
Traffic boosted across nearly all locations
Citation cleanup
Audited and corrected inaccurate listings across every major directory for every location.
Result
Full Google confidence in every location
Review monitoring
Set up live monitoring across all locations and brands so no review goes unnoticed.
Result
No location left unmonitored
Organic growth
Built the organic foundation strong enough to sustain visibility on its own — no paid spend required.
Result
Ranking with $0 in Google Ads
Where Certified Dermatology stands today
Within 3 to 6 months, Tim went from having no digital presence to holding the #1 position across every channel that drives junk removal leads. LSA, Google Maps, organic search, he owns all three.
40+
Locations fully optimized and monitored
$0 Ads
Ranking and generating traffic without paid spend
↑Traffic
Boosted nearly across all locations
How RoofX went from invisible in half their markets to ranking #1 across all of them
Business Website: RoofX Roofing
RoofX wasn’t a small operation, they had the crews, the jobs, and the reputation. What they didn’t have was a digital presence that matched the scale of what they were actually doing. We built the infrastructure from scratch across 15+ markets, profiles, LSA accounts, location pages, citations, and within months they were ranking #1 in areas where they had previously been invisible entirely.
10+ LSA Accounts
GBP Optimization
Technical SEO
Citation Cleanup
15+ Google Profiles
15+ profiles managed
Built and optimized a separate profile per market, then got them all bulk verified with Google.
Result
15+ verified profiles, one per market
10 LSA accounts
Set up and managed a separate LSA account per market so RoofX appeared at the top everywhere at once.
Result
10 accounts generating verified leads
Location pages
Built dedicated pages per city with the right keywords, plus technical SEO underneath it all.
Result
#1 across multiple service areas
Directory optimization
Cleaned up and locked in consistent business info across every major directory in every market.
Result
Stronger rankings in every market
Where RoofX Roofing stands today
RoofX came to us operating across multiple markets with no unified digital strategy to back it up. Today they have 15+ verified Google profiles, 10 LSA accounts generating leads across every area they serve, and location pages that rank #1 in multiple markets. The infrastructure is built. It compounds every month.
15+
Google Profiles managed and bulk verified
10+
LSA Accounts generating verified leads
#1
Ranking across multiple service areas
We're a results-driven SEO agency built to help businesses cut through the noise and claim their space at the top of search.
We are the decisive factor behind your success
Apple SEO was founded on a simple belief: every business deserves to be found. We combine deep technical expertise with creative strategy to deliver SEO that doesn’t just drive traffic, it drives the right traffic. Our team digs into the data, understands your market, and builds campaigns that produce real, measurable growth.
We don’t believe in one-size-fits-all solutions. Every client we work with gets a tailored strategy built around their goals, their industry, and their audience. From local businesses looking to dominate their area to established brands competing nationally, we bring the same level of dedication and precision to every project we take on.