RoofX Roofing
RoofX Roofing
RoofX built a real roofing operation, with crews handling serious job volume and a reputation earned through years of quality work across multiple Pennsylvania markets. What had not kept pace with that growth was their digital infrastructure. They were running on a single Google profile and inconsistent advertising coverage, which meant that in many of the markets they actually served, competitors with far less experience were showing up first in search. We rebuilt their entire digital presence to match the scale of what they were actually doing, with a dedicated Google Business Profile and local services ads account for every market, location specific website pages, and consistent citations across every directory Google references. Within months, RoofX held the number one ranking position across multiple service areas, with verified leads coming in from every market they serve.
Industry - Roofing
Location - Several Service Areas in PA
Timeline - Ongoing
LSA, GBP, SEO, Citations
Google business profile management across every market
We built and optimized a separate profile for every market RoofX serves, then got them all bulk verified with Google rather than competing for one shared listing.
15+ verified profiles, one for every market they serve
Local services ads accounts for every service area
Most roofing companies run one local services ads account and wonder why coverage is inconsistent. We set up a dedicated account for each market so RoofX appears at the top everywhere at once.
10 accounts generating verified leads across every market
Location pages and technical SEO foundation
We built dedicated pages for every city RoofX serves, each targeting the exact roofing searches customers in that area make, backed by a full technical SEO foundation.
Number one organic rankings across multiple service areas
Directory optimization across every market
A multi location roofing company with inconsistent citations fights Google's trust signals every day. We locked in consistent business information across every directory in every market they operate in.
Stronger rankings in every market they serve
Where RoofX Roofing stands today
RoofX came to us operating across multiple markets with no unified digital strategy to back it up. Today they have 15+ verified Google profiles, 10 LSA accounts generating leads across every area they serve, and location pages that rank #1 in multiple markets. The infrastructure is built. It compounds every month.
15+
Google Profiles managed and bulk verified
10+
LSA Accounts generating verified leads
#1
Ranking across multiple service areas
Why this mattered
A roofing company operating across multiple markets faces a fundamentally different visibility problem than a single location business. Ranking in one city means competing for one set of search results. Ranking everywhere a company actually works means building an entirely separate digital presence for each market, since Google treats every search as hyper local. RoofX had the crews and the reputation to win in any of their markets. What they needed was a digital footprint built to match that reach instead of falling back on one shared profile across all of them.
The starting point
Before working with us, RoofX had no unified Google profile strategy across their markets, an underdeveloped local services ads presence, and no location specific pages on their website to capture organic search in each area they served. The result was a company with real capacity sitting invisible in markets where they were actively doing work, while competitors with a fraction of their experience captured the leads simply because they showed up first online.
What changed
We approached this the same way RoofX approaches a job, market by market with attention to detail in every one. We built and bulk verified more than fifteen individual Google Business Profiles, one for every service area, and set up ten separate local services ads accounts so RoofX could compete for top placement in every market simultaneously rather than spreading one account too thin. We built dedicated location pages on their website targeting the exact roofing related searches customers in each city make, backed by a full technical SEO foundation, and we cleaned up directory listings across every market to give Google consistent, trustworthy information about the business.
Not a Bigger Budget. A Better Foundation.
RoofX did not need to do better work to win more jobs, they needed their digital presence to finally reflect the scale of work they were already doing. Today they hold the number one ranking position across multiple service areas, with a foundation built to keep compounding as they expand into new markets.