Certified Dermatology
Certified Dermatology
Certified Dermatology operates more than 40 locations across the U.S. As the group grew, its digital presence hadn’t kept pace: listings were inconsistent and reviews were scattered across platforms with no unified system. We rebuilt the foundation from the ground up, standardizing Google Business Profiles, correcting citations, and establishing a system to actively track and manage reviews, all while strengthening organic visibility across all local market. The results spoke for themselves, as visibility rose across every location, client volume grew rapidly, and the practice leaned less on paid ads as organic acquisition carried more of the weight.
Industry -Dermatological Services
Location - 40+ Service Areas in US
Timeline - 3 to 6 months
Review Strategy, GBP, SEO, Citations
Google business profile optimization across all locations
We audited and corrected every profile across all forty plus locations, fixing inconsistencies and bringing each one up to the same standard for completeness and accuracy.
Traffic boosted across nearly every location
Citation cleanup and consistency management
Years of address changes and rebrands had left directory listings full of errors. We corrected every citation and locked in consistent business information everywhere Google looks.
Full Google confidence across every single location
Reputation monitoring across every brand and location
We set up live review monitoring across all locations so leadership finally had full visibility into patient feedback, instead of reviews building or eroding unnoticed.
No location left unmonitored, ever again
Organic growth without paid advertising spend
We built an organic foundation strong enough to sustain visibility on its own, which let leadership confidently pause Google Ads spend without losing rankings.
Ranking and generating traffic with zero dollars in Google Ads
Where Certified Dermatology stands today
They went from having a fragmented and unstructured digital presence to a fully organized system, achieving prominent visibility and traffic across listings.
40+
Locations fully optimized and monitored
$0 Ads
Top rankings. Organic traffic. No ad spend.
↑Traffic
Boosted across all locations
Why this mattered
For a multi-location healthcare practice, consistency is not simply a marketing detail. It is an indicator of trust that shapes visibility and client decision-making.
When a prospective patient searches for dermatology services in their area and finds outdated information or inactive profiles, that confusion alone can become the deciding factor, regardless of the quality of care behind the practice.
Certified Dermatology needed all of its locations to reflect the same standard of accuracy and trust online that patients experience in person.
The Initial Challenges
Before partnering with us, Certified Dermatology was dealing with three compounding challenges. Patient reviews were left unmonitored across multiple locations, allowing reputation to shift without visibility or proper response. Citations had become inconsistent over time, with outdated addresses and variations in business names, from years of expansion and rebranding. As paid advertising spend increased, leadership did not have a reliable organic foundation in place to properly evaluate performance or return on investment.
The Systematic Rebuild
We approached this as a methodological, location by location rebuild rather than a series of quick fixes. Every Google Business Profile was audited, corrected, and brought up to a consistent standard. Every citation across major directories was cleaned up so that business name, address, and phone number looked the same across every Google surface. We implemented ongoing reputation monitoring so the executive board had real visibility into patient feedback across every brand and location, and we strengthened the organic SEO foundation so that the practice could step back from paid advertising without losing visibility or traffic.
Certified Dermatology did not need a larger marketing budget. All they needed was for their existing digital presence to reflect the reputation they had already earned in the communities they served. Today, every profile is accurate, every location is visible, and credibility is consistent across the entire network, without a single dollar spent in Google Ads.