Certified Dermatology
Certified Dermatology
Certified Dermatology had built something genuinely impressive long before they came to us, a respected dermatology group with more than forty locations serving patients across the United States. What had not kept pace with that growth was their digital presence. Every new location, every address change, and every rebrand left behind a trail of inconsistent listings and unmonitored reviews that no single team could keep up with manually. We stepped in to rebuild that foundation from the ground up, optimizing Google Business Profiles, correcting citations, setting up reputation monitoring, and strengthening organic SEO across every market they serve. Within months, traffic increased across nearly every location, and Certified Dermatology was confident enough in that organic foundation to pause Google Ads spend entirely while continuing to rank and generate new patient leads.
Industry - Dermatology
Location - 40+ Service Areas in US
Timeline - 3 to 6 months
Review Strategy, GBP, SEO, Citations
Google business profile optimization across all locations
We audited and corrected every profile across all forty plus locations, fixing inconsistencies and bringing each one up to the same standard for completeness and accuracy.
Traffic boosted across nearly every location
Citation cleanup and consistency management
Years of address changes and rebrands had left directory listings full of errors. We corrected every citation and locked in consistent business information everywhere Google looks.
Full Google confidence across every single location
Reputation monitoring across every brand and location
We set up live review monitoring across all locations so leadership finally had full visibility into patient feedback, instead of reviews building or eroding unnoticed.
No location left unmonitored, ever again
Organic growth without paid advertising spend
We built an organic foundation strong enough to sustain visibility on its own, which let leadership confidently pause Google Ads spend without losing rankings.
Ranking and generating traffic with zero dollars in Google Ads
Where Certified Dermatology stands today
Within 3 to 6 months, Tim went from having no digital presence to holding the #1 position across every channel that drives junk removal leads. LSA, Google Maps, organic search, he owns all three.
40+
Locations fully optimized and monitored
$0 Ads
Ranking and generating traffic without paid spend
↑Traffic
Boosted nearly across all locations
Why this mattered
For a multi location healthcare practice, consistency is not a marketing detail, it is a trust signal that affects everything from search rankings to whether a new patient feels confident booking an appointment. When a patient searches for a dermatologist near them and finds an outdated address or a profile with no recent reviews, that uncertainty often sends them somewhere else, regardless of how strong the actual care is. Certified Dermatology needed every one of their forty plus locations to present the same level of accuracy and trust online that patients experience in the office.
The starting point
Before working with us, Certified Dermatology faced three compounding problems across their network. Reviews were going unmonitored at locations across the country, meaning reputation could rise or fall without anyone noticing. Citations were riddled with outdated addresses and inconsistent business names due to years of growth and rebranding. And their paid advertising spend was under internal scrutiny, since leadership could not clearly justify the return without a reliable organic foundation underneath it.
What changed
We approached this as a systematic, location by location rebuild rather than a series of quick fixes. Every Google Business Profile was audited, corrected, and brought up to a consistent standard. Every citation across major directories was cleaned up so that business name, address, and phone number told the same story everywhere Google looked. We implemented ongoing reputation monitoring so leadership had real visibility into patient feedback across every brand and location, and we strengthened the organic SEO foundation enough that the practice could step back from paid advertising without losing visibility.
Not More Marketing. A Presence That Finally Works.
Certified Dermatology did not need more marketing spend, they needed their existing digital presence to finally work the way their reputation in the community already did. Today, every profile is accurate, every location is visible, and patient trust is protected at scale, without a single dollar in Google Ads.