Our Story
Real Business Experience Behind Every Strategy
Apple Digital was founded by two people who know local search from both sides of the table: one who built and scaled a multi-market home services company, and one who spent years in local media and digital marketing helping businesses get seen.
That combination shapes how we work. We know what a lead is worth to a business owner, and we know what it takes to earn it on Google. Every campaign we run is built around one goal: getting your phone to ring with the right customers.
Co-Founder & CEO
Troy Mercer
Troy Mercer is the owner of ROOFX, a roofing company operating across 15+ markets. As a business owner, he learned firsthand what it takes to win customers in competitive local markets, and how much revenue is lost when a company is invisible on Google.
That experience is the foundation of Apple Digital. Troy brings an owner’s perspective to every client relationship: strategies have to produce real leads and real jobs, not just reports. In 2026, ROOFX was ranked No. 444 on the Inc. 5000 list of America’s fastest-growing private companies.
Co-Founder & CEO
Daniel MacArthur
Daniel MacArthur brings a background in local media and digital marketing from his time at Townsquare, where he worked with local businesses to grow their visibility and reach the customers in their communities.
At Apple Digital, Daniel leads the strategy side of the business, turning what he learned about local advertising into search campaigns that put clients in front of customers at the exact moment they are ready to buy.
Mission & Values
Every Business Deserves to Be Found
Our mission is to put local businesses in front of the customers already searching for them, on Google Search, Google Maps, and Local Services Ads, and to turn that visibility into calls, booked jobs, and revenue.
Results Over Reports
We measure success in leads, calls, and rankings, not vanity metrics. If it doesn’t grow your business, it doesn’t make our list.
An Owner’s Mindset
Our founders have run businesses themselves. We treat your budget and your reputation like they’re our own.
Full Transparency
You always know what we’re working on, what it costs, and how it’s performing. No black boxes, no surprises.
Built Around You
No one-size-fits-all packages. Every strategy is tailored to your market, your competition, and your goals.
Where We Work
Nationwide Reach, Local Results
Apple Digital is headquartered in State College, Pennsylvania, and works with businesses across the United States. Wherever you operate, we build your presence market by market so you rank where your customers are actually searching.
Single-Location Businesses
Own your city on Google Maps, Local Services Ads, and organic search, and become the obvious choice in your service area.
Multi-Market Service Companies
Expanding into new cities? We set up profiles, LSA accounts, and location pages across every market you serve, like we did for ROOFX in 15+ markets.
Multi-Location Brands
Keep every location accurate, consistent, and ranking. We manage 40+ locations for a single client without missing a beat.
FAQs
Frequently Asked Questions
Every market is different, but most clients start seeing movement within the first few months. In our case studies, clients reached the #1 position across Local Services Ads, Google Maps, and organic search within 3 to 6 months.
Yes. We’re based in State College, PA, but we work with businesses nationwide, from single-location companies to brands operating across dozens of markets.
We specialize in local businesses that depend on customers finding them online, including roofing, home services, junk removal, landscaping, flooring, and medical practices.
Local Services Ads appear at the very top of Google search results and connect customers directly with your business. You pay per lead rather than per click, and qualifying businesses can earn the Google Guaranteed or Google Screened badge.
Absolutely. We manage Google Business Profiles, LSA accounts, citations, and location pages for businesses with anywhere from one to 40+ locations.
Not always. We start by auditing your current site. If it can be optimized to rank and convert, we improve it. If it’s holding you back, we can design and build a new one for you.
Ready to Be Found Everywhere?
Book a call with our team and find out where your business stands in local search today.